Although Aaron is a developer at heart, he has a passion for education and business strategy. As President & CEO of Pluralsight, Aaron focuses on core business strategy, future direction, and product development. Aaron also plays a technical role in the company where he leads the Windows Azure, WCF, and Web services curriculum. Over the years, Aaron has written over a hundred articles & whitepapers, several books, and he's a contributing editor with MSDN Magazine where he authored The XML Files and Service Station columns for years. Aaron frequently speaks at industry events including TechEd, PDC, and VSLive! Aaron has been recognized as a Microsoft MVP for many years.