ABOUT ME
Adam Cogan is the Chief Architect at SSW, a Microsoft Certified Gold Partner specializing in custom .NET, SharePoint, Business Intelligence, and CRM solutions. At SSW, Adam has been developing custom solutions for businesses across a range of industries such as Government, engineering, banking, insurance and manufacturing since 1990 for clients such as Microsoft, Worley Parsons and Aurecon.
MY VIDEOS ON SSW TV
Microsoft Teams Etiquette: Simple Habits That Make Meetings Better | Adam Cogan
Whether you’re working remotely or in the office, small habits can make a huge difference in Microsoft Teams meetings. In this video, Adam Cogan shares practical etiquette tips to help meetings run more smoothly—from introducing people who join the room, to announcing yourself when joining a call, using screen sharing respectfully, and ending meetings with a recorded summary that can automatically create a Product Backlog Item (PBI).
These simple communication habits improve collaboration, reduce confusion, and make hybrid meetings more inclusive and productive.
Treat Your Code Like Uranium | Adam Cogan
Adam Cogan shares a striking story comparing two World War II factories—one ordinary, one handling uranium—and the surprising lesson that the uranium workers lived longer because they followed disciplined, risk-aware practices. He connects that idea to software teams: the best outcomes come from careful habits like automated tests, telemetry, pull requests, retrospectives, shared rules, and good tools. The message is simple: treat software delivery with the same respect as dangerous work, and you’ll reduce stress, avoid chaos, and get better results.
The Future of Payroll & AI Agents Explained | Adam Cogan at APA Summit
Discover how AI is transforming payroll, compliance, and knowledge work
SQL, MCP, JSON, and Vector Search Explained with Jerry Nixon | Adam Cogan | NDC Sydney 2026
The future of SQL Server and why it remains such a powerful platform for modern applications.
Chris Auld on Smarter AI Agents, Ontologies, and Governance | Adam Cogan | NDC Sydney 2026
Why AI agents perform better when they have access to structured business data.
3 Tips for Better Video Recordings | Adam Cogan
Great coaching can dramatically improve how you present, communicate, and learn. In this video, Adam Cogan shares 3 practical coaching tips that SSW uses every day—from onboarding and role plays to improving video delivery. He explains why having a coach matters, why immediate interruption beats delayed feedback, and how repeating corrections helps lock in better habits.
