ABOUT ME
Adam Cogan is the Chief Architect at SSW, a Microsoft Certified Gold Partner specializing in custom .NET, SharePoint, Business Intelligence, and CRM solutions. At SSW, Adam has been developing custom solutions for businesses across a range of industries such as Government, engineering, banking, insurance and manufacturing since 1990 for clients such as Microsoft, Worley Parsons and Aurecon.
MY VIDEOS ON SSW TV
Just Say Yes or No! 3 Tips for Better Communication | Adam Cogan | SSW Rules
When someone asks you a simple question, do you give a straight answer or jump into explanations?
In this video, SSW’s Adam Cogan shares 3 practical tips for communicating clearly and handling feedback professionally.
Discover why starting with a direct “Yes” or “No” avoids confusion, how acknowledging mistakes builds trust, and why becoming defensive or sarcastic only makes difficult conversations worse.
Whether you’re working with clients, colleagues, or your team, these small changes can help you communicate with confidence, take ownership, and keep conversations productive.
Want to be a better consultant? Master the art of managing up | Adam Cogan | SSW Rules
Want to become a better consultant and accelerate your career? Stop bringing problems to your manager and start bringing solutions!
Join SSW’s Adam Cogan in the beautiful city of Strasbourg, France, as he shares practical tips on managing up, a skill that helps you become more proactive, build trust with your manager, and make better decisions.
Adam explains why presenting options with a clear recommendation is far more effective than simply asking your manager what to do. Using real-world consulting examples, he demonstrates how to evaluate resource decisions, communicate your preferred solution, and help managers make faster decisions.
You’ll also discover how to manage up when you’re CC’d on an important email. Instead of waiting for your manager to ask for advice, learn how to proactively draft a suggested response, share your expertise, and save valuable time.
Whether you’re a developer, consultant, architect, or team leader, these simple habits can help you take ownership, demonstrate initiative, and grow professionally.
Takeaway: Don’t just identify the problem. Present the options, recommend the best one, and explain why.
Tick and Flick! 3 tips for better Sprint Reviews | Adam Cogan | SSW Rules
Want better Sprint Reviews? Adam Cogan shares 3 practical tips to keep your reviews short, engaging, and valuable. Learn how to use the “tick and flick” approach, involve stakeholders, and turn feedback into action.
Vibe Coding is fast, but is it Enterprise Ready? | Adam Cogan | SSW Rules
Vibe coding is transforming software development, allowing developers to build features in minutes instead of days. But does faster coding mean better software?
In this SSW TV episode, Adam Cogan explores the excitement and hidden challenges of AI-powered development. Using a Formula 1 analogy, he explains why speed alone isn’t enough when navigating the complexities of architecture, security, testing, and maintainability.
Discover how enterprise vibe coding, or AI-assisted engineering, combines the speed of AI with the right architecture, context, and guardrails to build reliable, maintainable software.
🚀 Enjoy the speed, but don’t forget the corners!
