SSW Rules
SQL, MCP, JSON, and Vector Search Explained with Jerry Nixon | Adam Cogan | NDC Sydney 2026
The future of SQL Server and why it remains such a powerful platform for modern applications.
Read MoreChris Auld on Smarter AI Agents, Ontologies, and Governance | Adam Cogan | NDC Sydney 2026
Why AI agents perform better when they have access to structured business data.
Read More3 Tips for Better Video Recordings | Adam Cogan
Great coaching can dramatically improve how you present, communicate, and learn. In this video, Adam Cogan shares 3 practical coaching tips that SSW uses every day—from onboarding and role plays to improving video delivery. He explains why having a coach matters, why immediate interruption beats delayed feedback, and how repeating corrections helps lock in better habits.
Read MoreStop Using 👍 Wrong in Teams | Adam Cogan
A quick communication tip from Adam Cogan: don’t use 👍 as a catch-all response when someone assigns you a task in Teams, Slack, or Google Chat. In the example Adam gives, if a task will take about five minutes, a thumbs up is too ambiguous because it does not clearly say whether you’ve read it, agree with it, are doing it now, or will do it later. Instead, use 👍 for agreement, 👀 to show you’ve seen the task and are actively working on it, and then replace 👀 with ✅ once the task is done. It is a small change, but it removes ambiguity and cuts down unnecessary follow-up messages.
Read MoreHow to record a done video in SSW | Sylvia Huang | SSW Rules
Sylvia Huang from SSW shares her SSW Cultural Exchange experience from Hangzhou, China to Australia
Read More4 Essential Sales Tips for Engineers | Adam Cogan
Not a salesman? No problem. Adam Cogan shares 4 practical tips to help engineers navigate sales meetings with confidence. Learn how to stop “selling” and start solving, how to talk numbers without the awkwardness, and why being transparent about your process wins more clients.
Read MoreDo you know how to optimize database costs by query | Adam Cogan | SSW Rules
Ever wonder why a meeting was moved or cancelled? Adam Cogan explains the “Secret Ingredient” to professional scheduling: always include a version history and reason for change at the top of your appointments. Improve clarity, keep a record of changes, and hold participants accountable with this simple SSW Rule.
Read MoreDo you explain why you’ve deleted or updated an appointment? | Adam Cogan | SSW Rules
Ever wonder why a meeting was moved or cancelled? Adam Cogan explains the “Secret Ingredient” to professional scheduling: always include a version history and reason for change at the top of your appointments. Improve clarity, keep a record of changes, and hold participants accountable with this simple SSW Rule.
Read MoreChat first before changing others’ code | Adam Cogan
Changing someone else’s code? Don’t just dive in! Adam explains why it’s important to check the source history and talk to the original developer before making changes. A quick chat can save headaches and keep everyone on the same page. Perfect advice for devs working in teams!
Read MoreAzure Managed Identities | Ben Neoh | SSW Rules
Discover how small adjustments to your superannuation strategy can lead to significant gains in your retirement balance. Stephan walks you through essential tips like the power of compounding, the benefits of salary sacrifice, and choosing the right fund for optimal growth. Don’t miss this guide to securing a stress-free retirement!
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