The Secret to Client Trust | Michael Smedley

Contact us: https://bit.ly/4fAFrVx

Tired of overpromising and scrambling to meet sprint goals? In this insightful video, Michael Smedley, Project Manager at SSW, walks us through the concept of underpromising and overdelivering—a powerful mindset shift that not only boosts team morale but also builds long-term trust with clients. Learn how to combat the “planning fallacy,” factor in the unknowns, and develop consistency in your delivery. Perfect for developers, Scrum Masters, and anyone involved in agile project delivery!

Chapters
00:00 | Introduction
00:48 | The Planning Fallacy Explained
01:34 | Practical Tip 1: Plan for Unknowns
01:42 | Practical Tip 2: Communicate Clearly
01:50 | Practical Tip 3: Build Trust Through Consistency

About SSW:
https://linktr.ee/SSWTV

Links:
LinkedIn:   / ssw
Twitter:   / ssw_tv
Facebook:   / ssw.page
Instagram:   / ssw_tv
Tiktok:   / ssw_tv

Get in touch:
Michael Smedley – SSW Head of Sales About: https://ssw.com.au/people/mike
LinkedIn:  / michaelsmedley

#sswrules #projectmanagement #agiledevelopment #planningfallacy #softwaredevelopment #underpromiseoverdeliver #scrumtips #clienttrust #devlife #sprintplanning

V2 -Bahjat

About the speakers

Michael Smedley

Michael brings over 30 years of diverse experience in sales, management, and technology to his role as Head of Sales at SSW. Starting in print and digital media, he has excelled in various domains, from direct sales and sales management to SEO, graphic design, and software development. Known for his high energy, friendly focus, and technical expertise, Michael is a decisive sales leader and strategic manager.

His skills span across modern marketing techniques, video editing, photography, and audio production, underpinned by a deep understanding of software tools ranging from Adobe Suite to CRM systems. With a track record of empowering teams and driving successful projects, Michael combines his comprehensive skill set and emotional intelligence to lead with integrity, innovation, and excellence.

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