ABOUT ME
Ulysses is the General Manager of SSW and has been managing the team at SSW since 2006. Used to working under pressure, he is Adam Cogan's 2nd in charge and keeps the company running smoothly while also dealing with SSW's clients and the development and design teams. He graduated from Sydney University with honors in Electrical Engineering. His passion is making sure that all the guys at SSW feel like a family, while always improving their skill sets and challenging them to constantly expand their horizons. In his spare time, he is one of Australia's top Salsa teachers and is the 4 times Australian Salsa Champion and 3 times Australian Bachata Champion.
MY VIDEOS ON SSW TV
Why 2025 is the Year of the Agent (or Is It?) | Gert Marx & Ulysses Maclaren | NDC Melbourne 2025
In this discussion from NDC Melbourne, Ulysses Maclaren sits down with Gert Marx to unpack one of the hottest topics in AI: agents. Are we truly in the “Year of the Agent,” or is the tech world just riding another buzzword wave? Ulysses shares what makes a real agent, contrasting them with rule-based systems, AI workflows, and generative models. With concrete examples and industry insights, he explains when it’s best to use an agent, when a workflow will suffice, and why so many companies are marketing non-agents as agents. If you’re building AI-powered solutions and unsure what tools are best suited to your problem space, this talk is a must-watch.
The Hidden Cost of AI | Ulysses Maclaren & Richard Campbell | NDC Melbourne 2025
What does artificial intelligence have to do with nuclear reactors, brownouts, and humanity’s last exam? At NDC, SSW’s Ulysses Maclaren sits down with tech veteran Richard Campbell to explore the energy demands of AI, Microsoft’s nuclear strategy, and how our increasing data needs are impacting global infrastructure. They also examine whether artificial general intelligence is truly within reach or still a distant goal. From understanding the environmental cost of AI to dissecting the realities behind AGI, this conversation offers practical insights into where technology is heading and how it’s reshaping our world.
If you think AI is cheating, you’re doing it wrong | Ulysses Maclaren | SSW Rules
AI is the tool of this generation, but are we using it responsibly? Ulysses Maclaren dives into the best practices for AI use—covering transparency, critical thinking, data privacy, and how to leverage AI to boost productivity. Learn why using AI intelligently is the key to staying ahead in your career.
The Year of the AI Agent: Automation to Intelligence | Ulysses Maclaren | SSW User Group
Discover how AI agents differ from traditional AI-enabled workflows, delving into their capacity to autonomously gather data, reason, and seamlessly integrate tools to achieve outcomes.
AI Security Fundamentals | Ulysses Maclaren & Sarah Young | NDC Sydney 2024
Join us for an insightful discussion on AI and security fundamentals. Ulysses Maclaren from SSW TV and Sarah Young, Senior Cloud Security Advocate at Microsoft delve into the importance of maintaining traditional security measures alongside advancements in AI, covering topics such as model poisoning, data privacy concerns, and the role of AI in organizational security. Gain valuable insights for navigating the complex landscape of AI-enabled applications and safeguarding data integrity. Don’t miss this engaging conversation packed with expert advice and practical tips!
How and when to offer unsolicited feedback | Matt Goldman & Ulysses Maclaren | SSW Rules
With empathy and the right approach, you can provide meaningful support and help others reach their goals. Join us for tips on how to offer feedback with care, so you can empower your team to be their best selves.
