The Hidden Cost of AI | Ulysses Maclaren & Richard Campbell

Contact us: https://bit.ly/4fAFrVx

What does artificial intelligence have to do with nuclear reactors, brownouts, and humanity’s last exam? At NDC, SSW’s Ulysses Maclaren sits down with tech veteran Richard Campbell to explore the energy demands of AI, Microsoft’s nuclear strategy, and how our increasing data needs are impacting global infrastructure. They also examine whether artificial general intelligence is truly within reach or still a distant goal. From understanding the environmental cost of AI to dissecting the realities behind AGI, this conversation offers practical insights into where technology is heading and how it’s reshaping our world.

00:00 | Introduction at NDC with Richard Campbell
00:37 | The energy cost of AI inference and its carbon footprint
01:35 | Microsoft’s nuclear power strategy and recommissioning Three Mile Island
03:50 | The power skills gap: building vs. maintaining nuclear facilities
04:53 | AI’s role in global power consumption and power grid stability
06:00 | AI and water usage: The truth behind evaporative cooling
07:17 | Debunking AGI hype: Scientists vs. hype men
09:39 | Beyond AGI: Capable Intelligence and solving real problems

About SSW: https://linktr.ee/SSWTV
Links:
Need help? https://www.ssw.com.au/consulting/ai
LinkedIn: https://linkedin.com/company/ssw
Twitter: https://twitter.com/ssw_tv
Facebook: https://facebook.com/SSW.page
Instagram: https://instagram.com/ssw_tv
Tiktok: https://www.tiktok.com/@ssw_tv

Get in touch: Ulysses Maclaren – SSW Chief Operating Officer
About: https://www.ssw.com.au/people/ulysses…
LinkedIn: https://www.linkedin.com/in/ulyssesmaclaren

#ndc #AIenergy #AGI #datacenters #greenenergy #Microsoft #ThreeMileIsland #nuclearpower #techdebate #sswtv #sswrules #aifuture #carbonfootprint #aiwaterusage #aiinfrastructure

V1 – Marcus

About the speakers

Ulysses Maclaren

Ulysses Maclaren is the Chief Operating Officer of SSW, a role he has excelled in since 2006. Ulysses is instrumental in ensuring the company's operations run seamlessly, combining strategic oversight with hands-on leadership to drive the company forward.

His adeptness at working under pressure, coupled with a keen focus on cultivating a family-like atmosphere at SSW, underscores his commitment to not just meeting, but exceeding, both team and client expectations.

Do you explain why you’ve deleted or updated an appointment? | Adam Cogan | SSW Rules

Ever wonder why a meeting was moved or cancelled? Adam Cogan explains the “Secret Ingredient” to professional scheduling: always include a version history and reason for change at the top of your appointments. Improve clarity, keep a record of changes, and hold participants accountable with this simple SSW Rule.

Chat first before changing others’ code | Adam Cogan

Changing someone else’s code? Don’t just dive in! Adam explains why it’s important to check the source history and talk to the original developer before making changes. A quick chat can save headaches and keep everyone on the same page. Perfect advice for devs working in teams!

SSW TimePro – Create a new tenant | Jeoffrey Fischer

Learn how to provision a new tenant in TimePro and sync it with an external Dynamics 365 CRM system.

How to Report Bugs in Seconds | Brady Stroud

Tired of tedious bug reporting? Watch how Brady uses YakShaver.ai to turn a quick screen recording into a professional PBI instantly.

White space – Tips for recording demo | Adam Cogan

Awkward pauses can ruin an otherwise good presentation. In this video, Adam shares a simple tip to handle white space during demos and recordings. By telling your audience what’s about to happen, you avoid silence, cut out useless fillers, and sound more confident. Perfect for product demos, meetings, or presentations on any stage.

Don’t throw things over the fence until you’ve done what you can | Adam Cogan

“Throwing it over the fence” means passing your work or problem to others. This short video delivers one clear message: before you hand something off, do what you can yourself. It’s a simple reminder about responsibility, effort, and ownership in work, teamwork, and daily life.

SSW Strasbourg Office in Europe | Walkthrough with Jean

Hear from SSW Senior Software Engineer Jake Bayliss about the importance of providing context, showcasing your work and asking for questions & direction from Product Owners.

Liking Github issues when they are read | Adam Cogan

How to supercharge a company with AI | Ulysses Maclaren

Explore how AI is transforming businesses right now! In this video, Ulysses Maclaren from SSW walks us through the innovative ways AI is being used at Tina CMS. From automating customer interactions to analyzing vast amounts of data and even managing sales leads, AI is revolutionizing workflows