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SQL, MCP, JSON, and Vector Search Explained with Jerry Nixon | Adam Cogan | NDC Sydney 2026
The future of SQL Server and why it remains such a powerful platform for modern applications.
Read MoreChris Auld on Smarter AI Agents, Ontologies, and Governance | Adam Cogan | NDC Sydney 2026
Why AI agents perform better when they have access to structured business data.
Read More3 Tips for Better Video Recordings | Adam Cogan
Great coaching can dramatically improve how you present, communicate, and learn. In this video, Adam Cogan shares 3 practical coaching tips that SSW uses every day—from onboarding and role plays to improving video delivery. He explains why having a coach matters, why immediate interruption beats delayed feedback, and how repeating corrections helps lock in better habits.
Read MoreStop Using 👍 Wrong in Teams | Adam Cogan
A quick communication tip from Adam Cogan: don’t use 👍 as a catch-all response when someone assigns you a task in Teams, Slack, or Google Chat. In the example Adam gives, if a task will take about five minutes, a thumbs up is too ambiguous because it does not clearly say whether you’ve read it, agree with it, are doing it now, or will do it later. Instead, use 👍 for agreement, 👀 to show you’ve seen the task and are actively working on it, and then replace 👀 with ✅ once the task is done. It is a small change, but it removes ambiguity and cuts down unnecessary follow-up messages.
Read More4 Essential Sales Tips for Engineers | Adam Cogan
Not a salesman? No problem. Adam Cogan shares 4 practical tips to help engineers navigate sales meetings with confidence. Learn how to stop “selling” and start solving, how to talk numbers without the awkwardness, and why being transparent about your process wins more clients.
Read MoreWhy No One Can Agree on the “New” Button? | Adam Cogan
Struggling to juggle a hotfix while mid-feature without losing your flow?
Read MoreGit Worktrees Explained: Fix Production Bugs Without Losing Focus
Struggling to juggle a hotfix while mid-feature without losing your flow?
Read MoreScrum vs SAFe Explained: How to Scale Agile Across Multiple Teams
Learn how daily scrums, global standards, and professional consultants help clients meet even the toughest deadlines.
Read MoreFollow the Sun | Deliver Faster with SSW’s Global Teams
Learn how daily scrums, global standards, and professional consultants help clients meet even the toughest deadlines.
Read MoreWhy Rules are Cool! | Adam Cogan | SSW
Rules are SSW’s secret to harnessing the power of best practices. Hear from SSW General Manager, Ulysses Maclaren and SSW Chief Architect, Adam Cogan, about how to use these open-source rules to gain a competitive edge.
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