Join SSW’s Solution Architect Matt Wicks as he dives into the world of feature management with Microsoft Azure MVP, Lars Klint, at NDC Sydney 2024. Explore the innovative approach of feature boards, shifting the responsibility from developers to product owners. Discover how feature toggling transcends the binary realm and adapts to dynamic audience segmentation. With insights into audience providers, SDK usage across multiple languages, and seamless integration into development pipelines, this conversation uncovers a new era of feature management.


0:00 | Introduction to the concept of feature management and feature toggles.
1:46 | Explanation of the goal to shift responsibility from developers to product owners.
3:03 | Introduction to the Feature Board portal interface and its components.
3:55 | Explanation of audience segmentation and contextual targeting within Feature Board.
5:00 | Overview of creating and managing features within Feature Board.
6:59 | Discussion on managing feature toggles across different environments.
8:01 | Overview of the SDKs available for integrating Feature Board into projects.
10:02 | Explanation of using audience providers instead of individual users for toggling.
12:09 | Explanation of the separation between code deployment and feature management.
13:31 | Discussion on the pricing model and availability of the SDK as open-source.


Links:
Need help?: https://ssw.com.au/ssw/Consulting
NDC Conferences: https://ndcconferences.com/

Follow us:
LinkedIn: https://linkedin.com/company/ssw/
Twitter: https://twitter.com/ssw_tv
Facebook: https://facebook.com/SSW.page
Instagram: https://instagram.com/ssw_tv
Tiktok: https://www.tiktok.com/@ssw_tv

Get in touch:

Matt Wicks – SSW Solution Architect
About: https://www.ssw.com.au/people/matt-wicks/
https://www.linkedin.com/in/matt-wicks/

Lars Klint
https://www.linkedin.com/in/lklint/
http://larsklint.com/


For more information about SSW’s consulting services, please visit https://ssw.com.au/

#FeatureManagement #FeatureBoards #NDCSydney2024 #Development #ProductOwners #SDK #AudienceSegmentation #DynamicFeatures #FeatureToggling #SoftwareDevelopment #Innovation #SSWTV

v3 alex

About the speakers

About the speakers

Lars Klint

I am a Principal Magician with Arkahna in Australia, an author, trainer, Microsoft Azure MVP, community leader, aspiring YouTube host and part time classic car collector.

I am heavily involved in the space of cloud computing services, especially Azure, and I am a published author, solution architect and writer for numerous publications.

I have been a part of the software development community for the past 20+ years and co-organise the DDD Melbourne community conference, organise developer events with Microsoft, and also run a part time car restoration business.

I have spoken at numerous technical events around the world and consider myself an expert in Australian Outback Internet. Yes, really.

Related videos

Related videos

Treat Your Code Like Uranium | Adam Cogan

Adam Cogan shares a striking story comparing two World War II factories—one ordinary, one handling uranium—and the surprising lesson that the uranium workers lived longer because they followed disciplined, risk-aware practices. He connects that idea to software teams: the best outcomes come from careful habits like automated tests, telemetry, pull requests, retrospectives, shared rules, and good tools. The message is simple: treat software delivery with the same respect as dangerous work, and you’ll reduce stress, avoid chaos, and get better results.

3 Tips for Better Video Recordings | Adam Cogan

Great coaching can dramatically improve how you present, communicate, and learn. In this video, Adam Cogan shares 3 practical coaching tips that SSW uses every day—from onboarding and role plays to improving video delivery. He explains why having a coach matters, why immediate interruption beats delayed feedback, and how repeating corrections helps lock in better habits.

TinaCMS + Fumadocs: Bring Visual Editing to Your Docs | Hark Singh

Discover how to connect Playwright with AI agents and unlock powerful workflows.

Stop Using 👍 Wrong in Teams | Adam Cogan

A quick communication tip from Adam Cogan: don’t use 👍 as a catch-all response when someone assigns you a task in Teams, Slack, or Google Chat. In the example Adam gives, if a task will take about five minutes, a thumbs up is too ambiguous because it does not clearly say whether you’ve read it, agree with it, are doing it now, or will do it later. Instead, use 👍 for agreement, 👀 to show you’ve seen the task and are actively working on it, and then replace 👀 with ✅ once the task is done. It is a small change, but it removes ambiguity and cuts down unnecessary follow-up messages.

How to record a done video in SSW | Sylvia Huang | SSW Rules

Sylvia Huang from SSW shares her SSW Cultural Exchange experience from Hangzhou, China to Australia

4 Essential Sales Tips for Engineers | Adam Cogan

Not a salesman? No problem. Adam Cogan shares 4 practical tips to help engineers navigate sales meetings with confidence. Learn how to stop “selling” and start solving, how to talk numbers without the awkwardness, and why being transparent about your process wins more clients.

Do you explain why you’ve deleted or updated an appointment? | Adam Cogan | SSW Rules

Ever wonder why a meeting was moved or cancelled? Adam Cogan explains the “Secret Ingredient” to professional scheduling: always include a version history and reason for change at the top of your appointments. Improve clarity, keep a record of changes, and hold participants accountable with this simple SSW Rule.

Chat first before changing others’ code | Adam Cogan

Changing someone else’s code? Don’t just dive in! Adam explains why it’s important to check the source history and talk to the original developer before making changes. A quick chat can save headaches and keep everyone on the same page. Perfect advice for devs working in teams!

SSW TimePro – Create a new tenant | Jeoffrey Fischer

Learn how to provision a new tenant in TimePro and sync it with an external Dynamics 365 CRM system.

How to Report Bugs in Seconds | Brady Stroud

Tired of tedious bug reporting? Watch how Brady uses YakShaver.ai to turn a quick screen recording into a professional PBI instantly.