https://www.ssw.com.au/rules/catering…

Often when you are talking with others, it is easy to forget they have a different background and experience to you. Then, once you start explaining something to them, they easily become lost. So, it is crucial to think about your audience before talking.

Some examples of the differences in what different people on the team might care about include:

  • Product Owner – May not care about all the technical details, but cares a lot about PBI progress, roadblocks, etc.
  • Developer – Cares a lot about technical details but may not be as concerned with the business side of things
  • Designer – Cares a lot about the UI and user experience but may not be as interested in technical details

Piers will show you the things to consider when tailoring your message.

—————————————————————————-

Piers Sinclair – https://www.ssw.com.au/people/piers-s…
SSW Solution Architect

Piers is a Solution Architect with more than 7 years experiences in databases and software development. He is especially proficient in Scrum, .Net, Azure, SQL, DevOps and GitHub.

He has been involved in many industries including Retail, Logistics and Job Management. When it comes to developing software, Piers has a passion for efficient development processes, designing quality solutions and building robust software architecture. He is very interested in understanding the way systems work and coming up with innovative solutions to complex problems.

He speaks Chinese and has a keen interest in China. In particular, he is passionate about the successful management of Chinese IT teams and is one part of the bridge that connects SSW Australia and SSW China.

—————————————————————————-

|| Subscribe for more content from SSW TV ||

|| Press like and leave a comment below to let us know how we’re doing ||

Twitter ↴

https://twitter.com/ssw_tv
Facebook ↴
https://www.facebook.com/SSW.page

See more videos at
https://tv.ssw.com

For more information about SSW’s web application consulting services, please visit
https://ssw.com.au/ssw/Consulting/Web…


Created by SSW TV | Videos for developers, by developers

v6-Andrew

About the speakers

About the speakers

Piers Sinclair

Piers is a Solution Architect with more than 7 years experiences in databases and software development. He is especially proficient in Scrum, .Net, Azure, SQL, DevOps and GitHub.

He has been involved in many industries including Retail, Logistics and Job Management. When it comes to developing software, Piers has a passion for efficient development processes, designing quality solutions and building robust software architecture. He is very interested in understanding the way systems work and coming up with innovative solutions to complex problems.

He speaks Chinese and has a keen interest in China. In particular, he is passionate about the successful management of Chinese IT teams and is one part of the bridge that connects SSW Australia and SSW China.

Related videos

Related videos

3 Tips for Better Video Recordings | Adam Cogan

Great coaching can dramatically improve how you present, communicate, and learn. In this video, Adam Cogan shares 3 practical coaching tips that SSW uses every day—from onboarding and role plays to improving video delivery. He explains why having a coach matters, why immediate interruption beats delayed feedback, and how repeating corrections helps lock in better habits.

TinaCMS + Fumadocs: Bring Visual Editing to Your Docs | Hark Singh

Discover how to connect Playwright with AI agents and unlock powerful workflows.

Stop Using 👍 Wrong in Teams | Adam Cogan

A quick communication tip from Adam Cogan: don’t use 👍 as a catch-all response when someone assigns you a task in Teams, Slack, or Google Chat. In the example Adam gives, if a task will take about five minutes, a thumbs up is too ambiguous because it does not clearly say whether you’ve read it, agree with it, are doing it now, or will do it later. Instead, use 👍 for agreement, 👀 to show you’ve seen the task and are actively working on it, and then replace 👀 with ✅ once the task is done. It is a small change, but it removes ambiguity and cuts down unnecessary follow-up messages.

How to record a done video in SSW | Sylvia Huang | SSW Rules

Sylvia Huang from SSW shares her SSW Cultural Exchange experience from Hangzhou, China to Australia

4 Essential Sales Tips for Engineers | Adam Cogan

Not a salesman? No problem. Adam Cogan shares 4 practical tips to help engineers navigate sales meetings with confidence. Learn how to stop “selling” and start solving, how to talk numbers without the awkwardness, and why being transparent about your process wins more clients.

Do you explain why you’ve deleted or updated an appointment? | Adam Cogan | SSW Rules

Ever wonder why a meeting was moved or cancelled? Adam Cogan explains the “Secret Ingredient” to professional scheduling: always include a version history and reason for change at the top of your appointments. Improve clarity, keep a record of changes, and hold participants accountable with this simple SSW Rule.

Chat first before changing others’ code | Adam Cogan

Changing someone else’s code? Don’t just dive in! Adam explains why it’s important to check the source history and talk to the original developer before making changes. A quick chat can save headaches and keep everyone on the same page. Perfect advice for devs working in teams!

SSW TimePro – Create a new tenant | Jeoffrey Fischer

Learn how to provision a new tenant in TimePro and sync it with an external Dynamics 365 CRM system.

How to Report Bugs in Seconds | Brady Stroud

Tired of tedious bug reporting? Watch how Brady uses YakShaver.ai to turn a quick screen recording into a professional PBI instantly.

White space – Tips for recording demo | Adam Cogan

Awkward pauses can ruin an otherwise good presentation. In this video, Adam shares a simple tip to handle white space during demos and recordings. By telling your audience what’s about to happen, you avoid silence, cut out useless fillers, and sound more confident. Perfect for product demos, meetings, or presentations on any stage.