The Hidden Cost of AI | Ulysses Maclaren & Richard Campbell | NDC Melbourne 2025

What does artificial intelligence have to do with nuclear reactors, brownouts, and humanity’s last exam? At NDC, SSW’s Ulysses Maclaren sits down with tech veteran Richard Campbell to explore the energy demands of AI, Microsoft’s nuclear strategy, and how our increasing data needs are impacting global infrastructure. They also examine whether artificial general intelligence is truly within reach or still a distant goal. From understanding the environmental cost of AI to dissecting the realities behind AGI, this conversation offers practical insights into where technology is heading and how it’s reshaping our world.

Read More

Building Trust in Teams – 2 Role Play Examples | Tech Tips @ NDC Sydney

SSW’s Chief Architect and Microsoft Regional Director Adam Cogan interviews Richard Campbell of DotNet Rocks! fame all on building trust in teams. They use 2 real life role play examples – one in person confrontation and then another but through email. They discuss: – Daniel Pink’s book ‘Drive’ which features his framework: ‘Autonomy, Mastery and…

Read More