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Selling software to enterprise clients isn’t just about features—it’s about trust, compliance, and data control. In this video, Hark Singh explains why traditional SaaS models can struggle with industries like healthcare, finance, and government, and how Azure Marketplace provides a powerful alternative. Instead of hosting customer data in your own environment, Azure Marketplace allows you to deploy your entire application directly into the customer’s Azure tenant—giving them full ownership of their data and infrastructure.
This approach removes major barriers around data residency, security, and compliance, making it easier to close enterprise deals. Hark also shares a real-world example with SSW’s Eagle Eye product—an AI-powered email insights tool—demonstrating how sensitive data can remain fully within the customer’s environment while still delivering value. Finally, learn how Microsoft handles billing and monetization, so you can focus on building great software while still getting paid.
00:00 | Introduction to Azure Marketplace
00:18 | Why Data Residency Matters
00:32 | Meet Hark Singh & Scenario Setup
00:55 | Challenges Selling SaaS to Enterprises
01:10 | Deploying into Customer Azure Tenants
01:28 | How Azure Marketplace Works
01:41 | Real Example: Eagle Eye AI Tool
02:08 | Handling Sensitive Data Securely
02:24 | Billing Through Microsoft Partner Center
02:45 | Final Thoughts & Call to Action
About SSW: https://linktr.ee/SSWTV
Links:
LinkedIn: / ssw
Twitter: / ssw_tv
Facebook: / ssw.page
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Get in touch:
Hark Singh – SSW Software Engineer I
About: https://www.ssw.com.au/people/hark-singh
LinkedIn: / talesofhark
#azure #azuremarketplace #saas #cloudcomputing #enterprisesoftware #datasecurity #cloudarchitecture #microsoftazure #softwaredevelopment #sswtv
V3 – Bahjat
About the speakers
Hark Singh
Hark is a passionate Full-Stack Developer, who builds clean, reliable software with a focus on user experience and delivery discipline.
He joined SSW Newcastle through FireBootCamp, SSW’s intensive, real-world training program for elite graduates – where he worked in a high-pressure, consultancy-style environment, building production-grade solutions using Angular, .NET, Clean Architecture, and Azure DevOps. After impressing the mentors and senior architects, he was invited to join SSW full-time.
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