In this video, join Gert Marx, SSW Solution Architect, as he interviews Chris Simon, Start up CTO Coach, about his open-source project, Contextive. Contextive is inspired by Domain-Driven Design (DDD) principles, particularly focusing on the ubiquitous language aspect. Chris explains how miscommunication between developers and users can lead to issues in software projects, and how Contextive aims to mitigate this by documenting domain terminology.