We all know the power of ALT text in making images accessible for screen readers. But when an image is rich with detail like textures, placement, and text ALT text alone can’t capture the full picture.

00:00 | Intro
01:20 | Who are we?
02:45 | Optimizing for Screen Readers
06:33 | Semantic HTML
11:42 | What did ASD do?
14:55 | How well is it supported?
24:12 | Improving the description
36:19 | Conclusion

Australia’s spy agency, Australian Signals Directorate (ADS), faced this challenge with their webpage for the 75th anniversary 50 cent coin. Instead of relying on intricate ALT text, they used semantic HTML to convey the coin’s unique features.

Semantic HTML is the bedrock of accessible web design. Using the right HTML elements means that users of all abilities can understand the content just as it is intended. I’ll explain ASD’s approach, evaluate its effectiveness, and see how well it works with screen readers.

Whether you’re a web developer, designer, or accessibility advocate there’s plenty to take away and embed into your own digital products to make them accessible, inclusive and user friendly.

Links:
Need help?: https://ssw.com.au/ssw/Consulting

Follow us:
LinkedIn:   / ssw  
Twitter:   / ssw_tv  
Facebook:   / ssw.page  
Instagram:   / ssw_tv  
Tiktok:   / ssw_tv  

Get in touch:
Ross Mullen – Director of CANAXESS
About:   / rossmullen  
YouTube:    / @canaxesstv  

For more information about SSW’s consulting services, please visit https://ssw.com.au

#accessibility#accessibilityforall#accessibilityfeatures#accessibilityawareness#accessibilitymatters#digitalaccessibility#webaccessibility

V1 – Bahjat

About the speakers

About the speakers

Ross Mullen

Ross Mullen is Director of CANAXESS a web and digital accessibility company. He works with a range of organisations from charities and start-ups to governments making their digital services and platforms inclusive and accessible using best-practice web accessibility techniques.

Related videos

Related videos

3 Tips for Better Video Recordings | Adam Cogan

Great coaching can dramatically improve how you present, communicate, and learn. In this video, Adam Cogan shares 3 practical coaching tips that SSW uses every day—from onboarding and role plays to improving video delivery. He explains why having a coach matters, why immediate interruption beats delayed feedback, and how repeating corrections helps lock in better habits.

TinaCMS + Fumadocs: Bring Visual Editing to Your Docs | Hark Singh

Discover how to connect Playwright with AI agents and unlock powerful workflows.

Stop Using 👍 Wrong in Teams | Adam Cogan

A quick communication tip from Adam Cogan: don’t use 👍 as a catch-all response when someone assigns you a task in Teams, Slack, or Google Chat. In the example Adam gives, if a task will take about five minutes, a thumbs up is too ambiguous because it does not clearly say whether you’ve read it, agree with it, are doing it now, or will do it later. Instead, use 👍 for agreement, 👀 to show you’ve seen the task and are actively working on it, and then replace 👀 with ✅ once the task is done. It is a small change, but it removes ambiguity and cuts down unnecessary follow-up messages.

How to record a done video in SSW | Sylvia Huang | SSW Rules

Sylvia Huang from SSW shares her SSW Cultural Exchange experience from Hangzhou, China to Australia

4 Essential Sales Tips for Engineers | Adam Cogan

Not a salesman? No problem. Adam Cogan shares 4 practical tips to help engineers navigate sales meetings with confidence. Learn how to stop “selling” and start solving, how to talk numbers without the awkwardness, and why being transparent about your process wins more clients.

Do you explain why you’ve deleted or updated an appointment? | Adam Cogan | SSW Rules

Ever wonder why a meeting was moved or cancelled? Adam Cogan explains the “Secret Ingredient” to professional scheduling: always include a version history and reason for change at the top of your appointments. Improve clarity, keep a record of changes, and hold participants accountable with this simple SSW Rule.

Chat first before changing others’ code | Adam Cogan

Changing someone else’s code? Don’t just dive in! Adam explains why it’s important to check the source history and talk to the original developer before making changes. A quick chat can save headaches and keep everyone on the same page. Perfect advice for devs working in teams!

SSW TimePro – Create a new tenant | Jeoffrey Fischer

Learn how to provision a new tenant in TimePro and sync it with an external Dynamics 365 CRM system.

How to Report Bugs in Seconds | Brady Stroud

Tired of tedious bug reporting? Watch how Brady uses YakShaver.ai to turn a quick screen recording into a professional PBI instantly.

White space – Tips for recording demo | Adam Cogan

Awkward pauses can ruin an otherwise good presentation. In this video, Adam shares a simple tip to handle white space during demos and recordings. By telling your audience what’s about to happen, you avoid silence, cut out useless fillers, and sound more confident. Perfect for product demos, meetings, or presentations on any stage.