https://www.ssw.com.au/rules/strong-suits

“When you have a hammer, everything looks like a nail.”

This saying is often used for developers who want to use their favourite technology to solve every coding issue, even when it’s not the best fit. But this saying is actually relevant to us all.

Strong suits are a concept from Landmark Forum that encapsulates this idea. Strong suits are something everyone has… favourite parts of their personalities that they are good at, and that they like about themselves. This could be that they are smart, loving, loyal, attractive, friendly, analytical, resilient, resourceful, tough, romantic, logical, etc.

Generally speaking, people use their strong suits to get through life, and the more they do it, the more practice they get at it, and so the more it becomes their comfort zone.

The dark side

Usually, using your strong suits is fine, and there’s a reason they’ve gotten you this far in life. But the problem is that people have a strong psychological urge to be consistent and “true to themselves”, and this manifests in an inability to stray away from their strong suits.

Here are some examples:

  • If you are loyal, you may have trouble letting go of toxic relationships
  • If you are logical or analytical, you may have trouble being romantic
  • If you are smart and focused on details, you may tend to be righteous in arguments, and not look at the big picture
  • If you are friendly, you may avoid conflict, even when it’s necessary
  • If you are independent, you may not accept help when you need it
  • If you are resilient, you may have trouble letting yourself be vulnerable

Origins

Your strong suits tend to develop when you are a child or teenager, during times when you felt you weren’t good enough, didn’t belong, or were powerless.

These traumatic events would have made you decide something about yourself and/or the world, and over time, these develop into strong suits. The reason it’s useful to know the origin of your strong suit is that usually, with the benefit of hindsight, you can see that the decision you made about the world at the age of 5, may not actually be 100% nuanced and correct. This knowledge can allow you to let go of the certainty that you MUST always be a certain way.

  • It can let the people pleaser stand up for themselves
  • It can allow the tough person to seek help
  • It can let the likable, friendly person put their foot down when needed

What you can do

The good news is… identifying strong suits is usually quite easy… just think about what you like about yourself, and what qualities have most helped you in life.

Next, think about how, if taken too far, these strong suits could have adverse effects on your life.

Lastly, and this is the hardest part, you need to identify this AS IT IS HAPPENING, and change course.

Congratulations, you have just identified a self-limiting belief… now anything is possible for you.

——————————————————————————

|| Subscribe for more content from SSW TV ||

|| Press like and leave a comment below to let us know how we’re doing ||

Twitter ↴ https://twitter.com/ssw_tv

Facebook ↴ https://www.facebook.com/SSW.page

See more videos at http://tv.ssw.com

For more information about SSW’s web application consulting services, please visit https://www.ssw.com.au/ssw/Consulting/Web-Applications.aspx

Created by SSW TV | Videos By Developers, For Developers

v2 – Andrew

About the speakers

About the speakers

Ulysses Maclaren

Ulysses is the General Manager of SSW and has been managing the team since 2006.

Used to working under pressure, he is Adam Cogan's 2nd in charge, and keeps the company running smoothly while also dealing with SSW's clients and the development and design teams. His passion is making sure that all the guys at SSW feel like a family, while always improving their skill sets and challenging them to constantly expand their horizons.

Ulysses is the Scrum Master for internal development teams, the design, video, and marketing teams, as well as client projects. Integrity, transparency, and a smooth running team are all very important to him. He's also a Power BI guru.

Related videos

Related videos

Want to be a better consultant? Master the art of managing up | Adam Cogan | SSW Rules

Want to become a better consultant and accelerate your career? Stop bringing problems to your manager and start bringing solutions!

Join SSW’s Adam Cogan in the beautiful city of Strasbourg, France, as he shares practical tips on managing up, a skill that helps you become more proactive, build trust with your manager, and make better decisions.

Adam explains why presenting options with a clear recommendation is far more effective than simply asking your manager what to do. Using real-world consulting examples, he demonstrates how to evaluate resource decisions, communicate your preferred solution, and help managers make faster decisions.

You’ll also discover how to manage up when you’re CC’d on an important email. Instead of waiting for your manager to ask for advice, learn how to proactively draft a suggested response, share your expertise, and save valuable time.

Whether you’re a developer, consultant, architect, or team leader, these simple habits can help you take ownership, demonstrate initiative, and grow professionally.

Takeaway: Don’t just identify the problem. Present the options, recommend the best one, and explain why.

Tick and Flick! 3 tips for better Sprint Reviews | Adam Cogan | SSW Rules

Want better Sprint Reviews? Adam Cogan shares 3 practical tips to keep your reviews short, engaging, and valuable. Learn how to use the “tick and flick” approach, involve stakeholders, and turn feedback into action.

Vibe Coding is fast, but is it Enterprise Ready? | Adam Cogan | SSW Rules

Vibe coding is transforming software development, allowing developers to build features in minutes instead of days. But does faster coding mean better software?

In this SSW TV episode, Adam Cogan explores the excitement and hidden challenges of AI-powered development. Using a Formula 1 analogy, he explains why speed alone isn’t enough when navigating the complexities of architecture, security, testing, and maintainability.

Discover how enterprise vibe coding, or AI-assisted engineering, combines the speed of AI with the right architecture, context, and guardrails to build reliable, maintainable software.

🚀 Enjoy the speed, but don’t forget the corners!

Microsoft Teams Etiquette: Simple Habits That Make Meetings Better | Adam Cogan

Whether you’re working remotely or in the office, small habits can make a huge difference in Microsoft Teams meetings.

Treat Your Code Like Uranium | Adam Cogan

Adam Cogan shares a striking story comparing two World War II factories—one ordinary, one handling uranium—and the surprising lesson that the uranium workers lived longer because they followed disciplined, risk-aware practices. He connects that idea to software teams: the best outcomes come from careful habits like automated tests, telemetry, pull requests, retrospectives, shared rules, and good tools. The message is simple: treat software delivery with the same respect as dangerous work, and you’ll reduce stress, avoid chaos, and get better results.

3 Tips for Better Video Recordings | Adam Cogan

Great coaching can dramatically improve how you present, communicate, and learn. In this video, Adam Cogan shares 3 practical coaching tips that SSW uses every day—from onboarding and role plays to improving video delivery. He explains why having a coach matters, why immediate interruption beats delayed feedback, and how repeating corrections helps lock in better habits.

TinaCMS + Fumadocs: Bring Visual Editing to Your Docs | Hark Singh

Discover how to connect Playwright with AI agents and unlock powerful workflows.

Stop Using 👍 Wrong in Teams | Adam Cogan

A quick communication tip from Adam Cogan: don’t use 👍 as a catch-all response when someone assigns you a task in Teams, Slack, or Google Chat. In the example Adam gives, if a task will take about five minutes, a thumbs up is too ambiguous because it does not clearly say whether you’ve read it, agree with it, are doing it now, or will do it later. Instead, use 👍 for agreement, 👀 to show you’ve seen the task and are actively working on it, and then replace 👀 with ✅ once the task is done. It is a small change, but it removes ambiguity and cuts down unnecessary follow-up messages.

How to record a done video in SSW | Sylvia Huang | SSW Rules

Sylvia Huang from SSW shares her SSW Cultural Exchange experience from Hangzhou, China to Australia

4 Essential Sales Tips for Engineers | Adam Cogan

Not a salesman? No problem. Adam Cogan shares 4 practical tips to help engineers navigate sales meetings with confidence. Learn how to stop “selling” and start solving, how to talk numbers without the awkwardness, and why being transparent about your process wins more clients.