If you want to get your website to the top of Google search results, then watch this video to learn from SEO Guru Craig Bailey who teaches the SSW FireBootCamper’s exactly how to do that with their own blogs and sites.

Part 1 – Introduction to SEO

  • A general introduction to SEO and where it fits in overall web marketing
  • The importance of understanding the business goals of a web site (this is especially important for developers who consult to enterprise clients)
  • The key factors to optimize on web sites, and how optimizing 3 simple areas can make a big difference to Google rankings
  • An in-depth look at Google analytics and how to use the main reports
  • Understanding the robots.txt file (and the disaster that can happen when it is incorrectly implemented)
  • The value of preparing an XML sitemap

Part 2 – Google Webmaster Tools and Analytics

This session is ideal for developers who are new to SEO, and looking for hands on guidance on how to get started with site optimization, Google Analytics, Google Webmaster Tools and Bing Webmaster Tools.

You can check out more content over at FireBootCamp.

The slides are available here:

About the speakers

SEO Guru

Craig has been involved in software development for more than 20 years, the last 15 of which have been focused on Microsoft technologies. He’s worked as an engineer, team leader, software manager, CTO and Technical Director of various Microsoft Gold Partners, covering both services and software development strategies.

Academy

Related Videos

Logging in .NET Core can save you hours when debugging

https://www.ssw.com.au/rules/best-trace-logging SSW Solution Architect JK is a battle scared logging in .NET Core veteran. He shows Andreas Lengkeek his best practices for logging, gathered through his years of experience. When setup correctly, logging can save you hours in those moments when your code don’t run as planned. So take some notes on these best practices…

Do you know when to mock your API?

Sometimes you may not know what the backend technology for your API could be… perhaps it is a serverless Azure Functions App, a Logic App, or even a set of services running in Kubernetes. These questions may take time to answer, but you already made a choice on the frontend technology. You may already have…

The best tool to manage and document your API

Having a documented and discoverable API is fantastic. Your API consumers are able to easily understand and reason about your API to build their own integrations. Azure API Management provides us with everything we need to publish our APIs to the world. We can import one or more OpenAPI Spec docs, Swagger, WSDL, and other…

Do you know how to brand your API?

Consumers are very picky when it comes to choosing their favourite API. They don’t appreciate boring pages that lack images, colour and style. Branding your API Portal is important to make your organization and API stand out in the market. By adding some excitement to your API Portal (as well as a properly documented API)…

June Tech News – Windows event rumours, meat ransom and an internet history NFT

SSW Chief Architect Adam Cogan takes us through the latest news from the tech industry. 0:00 Introduction 0:24 Windows event invitation https://www.microsoft.com/en-us/windo… 0:54 Windows 11 rumours https://www.techradar.com/au/news/win… 3:22 Meat company pays hacker ransom https://www.smh.com.au/world/north-am… 4:10 World Wide Web inventor auctions internet history NFT https://arstechnica.com/tech-policy/2… 5:10 Visual Studio Code update https://code.visualstudio.com/updates… || Subscribe for more content…

Getting the most out of your logging in .NET

Does setting up logging do your head in? Join JK, a battle scared logging in .NET Core veteran, as he attempts to reduce your headache. Dissolve an aspirin, dim the lights, and let JK soothe your head. In this talk, you will learn easily from JK’s past trials and errors and get straight into setting…

Taking control of your APIs with Azure API Management

In this lightning talk William Liebenberg covers his favourite features of Azure API Management such as the Developer Portal, Policies and Analytics and how easy it is for you to start using them to secure and monitor your own APIs. He will also highlight where Azure API Management becomes really difficult to manage and how…

An Introduction to Biceps of Steel

SSW Solution Architect Bryden Oliver explains how to create Bicep templates, how to add Managed Identities and he’ll walk us through his new GitHub Repo, “Biceps of Steel”. Bryden is a Solution Architect with over 25 years professional experience. He has a wealth of knowledge from a diverse range of areas but with particular focus…

Stop storing your secrets with Azure Managed Identities

Is your code exposing valuable secrets for anyone to see? SSW Solution Architect Bryden Oliver shows us how to store our secrets using Azure Managed Identities so your code is safe and secure. SSW.Rules | Do you store your secrets securely? Bryden is a Solution Architect with over 25 years professional experience. He has a…

Awesome Power BI Visuals With Charticulator

Looking for a low code custom Power BI chart option? SSW Solution Architect Prem Radhakrishnan takes us through the Charticulator visual, now integrated within Power BI desktop and AppSource. SSW.Rules | Do you always choose the right visual for your reports? Prem is a Solution Architect at SSW and brings over 12 years of enterprise…