If you want to get your website to the top of Google search results, then watch this video to learn from SEO Guru Craig Bailey who teaches the SSW FireBootCamper’s exactly how to do that with their own blogs and sites.

Part 1 – Introduction to SEO

  • A general introduction to SEO and where it fits in overall web marketing
  • The importance of understanding the business goals of a web site (this is especially important for developers who consult to enterprise clients)
  • The key factors to optimize on web sites, and how optimizing 3 simple areas can make a big difference to Google rankings
  • An in-depth look at Google analytics and how to use the main reports
  • Understanding the robots.txt file (and the disaster that can happen when it is incorrectly implemented)
  • The value of preparing an XML sitemap

Part 2 – Google Webmaster Tools and Analytics

This session is ideal for developers who are new to SEO, and looking for hands on guidance on how to get started with site optimization, Google Analytics, Google Webmaster Tools and Bing Webmaster Tools.

You can check out more content over at FireBootCamp.

The slides are available here:

About the speakers

SEO Guru

Craig has been involved in software development for more than 20 years, the last 15 of which have been focused on Microsoft technologies. He’s worked as an engineer, team leader, software manager, CTO and Technical Director of various Microsoft Gold Partners, covering both services and software development strategies.

Academy

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