We’ve converted the ‘Product Owner’ definition from the 2013 Scrum Guide into cartoon form to illustrate the role of a Product Owner in a Scrum team.

(from the 2013 Scrum Guide)
The Product Owner

The Product Owner is responsible for maximizing the value of the product and the work of the Development Team. How this is done may vary widely across organizations, Scrum Teams, and individuals.

The Product Owner is the sole person responsible for managing the Product Backlog. Product Backlog management includes:

  • Clearly expressing Product Backlog items;
  • Ordering the items in the Product Backlog to best achieve goals and missions;
  • Ensuring the value of the work the Development Team performs;
  • Ensuring that the Product Backlog is visible, transparent, and clear to all, and shows what the Scrum Team will work on next; and,
  • Ensuring the Development Team understands items in the Product Backlog to the level needed.

The Product Owner may do the above work, or have the Development Team do it. However, the Product Owner remains accountable.

The Product Owner is one person, not a committee. The Product Owner may represent the desires of a committee in the Product Backlog, but those wanting to change a backlog item’s priority must convince the Product Owner.

For the Product Owner to succeed, the entire organization must respect his or her decisions. The Product Owner’s decisions are visible in the content and ordering of the Product Backlog. No
one is allowed to tell the Development Team to work from a different set of requirements, and the Development Team isn’t allowed to act on what anyone else says.

Adam Cogan, Chief Architect at SSW and Certified Scrum Trainer, has more tips on his blog:

What does a good Product Owner need to do?

  1. Be available for Sprint ReviewsRetrospectives and Sprint Planning meetings (approximately half a day for these 3 meetings, for each 2 week sprint).
  2. Order the Product Backlog. The important things will be done first, in order to maximize the ROI as the budget will run out one day.
  3. Be available, at least remotely, to unblock a developer if he has questions/impediments. A good PO has a feeling of urgency.
  4. Ideally listen in on Daily Scrums. This is optional but means that the PO will have daily insight into the team’s progress.
  5. Understand Product Backlog Items (PBIs) and be able to explain what they want using Acceptance Criteria. This is the main way that developers and POs sync their understanding of what needs to be done.
  6. Agree on a Sprint Goal for each sprint.
  7. Not influence (or anchor) developer estimates with comments like “this one will be easy” and allow the team to come up with converged estimates.
  8. Respect the Sprint Goal. Understand that the team will only work on things in the Sprint Backlog and don’t expect other things to be done as well. Most things can wait for the next sprint.

Rest of Adam’s post

Take the Quiz!

[WATUPRO 3]

About the speakers

Mr Product Owner

Hello! I'm the Product Owner, It's nice to be featured here on SSW TV :)

If you want to know more about what it takes to be a good Product Owner, check out SSW's 'Rules to Better Product Owners'.

Academy

Related Videos

Transform your Power BI Dashboards with Custom Visuals built in React | Prem Radhakrishnan

Quick Question – How many Visualization options come built-in with Power BI? Quick Answer – Not nearly enough. Prem will walk you through the extra visualizations that are in the wonderful awesome Power BI Visuals Marketplace called AppSource. However, no matter how many options you find, there is always a need for that little bit…

Cracking passwords & why L33t!fied passwords are bad | Alexei Doudkine

Watch this demo of how a hacker who has broken into your machine can quickly and easily get your password hashes, take them offline and crack them to retrieve your original password. In this talk, Alexei discusses how passwords are stored in Windows, some techniques real-world hackers use to crack password hashes and what you…

Symmetric encryption, hashing & digital signatures + More – Cryptography 101 | Robert Boedigheimer

Learn the fundamentals of cryptography, including public/private and symmetric encryption, hashing, and digital signatures. Discover which techniques are appropriate for various situations. Review practical real life examples for storing passwords, protecting URL parameters, securely exchanging information with partners, and safely encrypting sensitive information on public web sites. Concepts apply to all platforms, examples will be…

NDC Sydney 2020 – Ask Me Anything!

Matt Wicks talks with Yaser about his talk at NDC: Tuning web performance with just browser APIs For more interviews, watch the full video playlist:  

The 5 important questions about .NET 5 | Brendan Richards

The 5 important questions about .NET 5 ​Back in 2016 Microsoft made the brave step of building a brand new .Net Core away from the classic “Full Framework” .NET. This meant they were able to hit the “Redo button” in so many ways, bringing us the modern, open-source, fast and cross-platform framework that we use…

Angular – Satisfying your Performance Hungry UI | Gabriel George

Angular is one of the fastest JavaScript UI frameworks, however sometimes when we want to render a large number of components it can still perform poorly. You think to yourself “Am I doing it wrong?” Gabe will show us how to the use built-in functionality of Angular to make rendering snappier.

EF Core Query Tags and logging | Jernej “JK” Kavka

.NET Core allows us to log just about everything very easily, but when something goes wrong with SQL queries, how exactly do you figure out where it’s coming from…? This is where EF Core Query Tags comes into play, along with a couple of logging strategies, you’ll never be confused by the intent and location…

Successful developers do more than just write code

It takes more to be a great coder than you might think! Check out this video from NDC Sydney featuring Adam Cogan, Michael Smedley and Matt Goldman on the importance of teamwork and good communication in software development. Learn about SSW’s new mobile app and how it connects us with the software development community.  

Pragmatic DevOps | Tech Tips NDC Sydney 2019

Pragmatic DevOps It’s easy to feel like DevOps is too hard to implement because the theory is hard to apply in their company. Rather than give up, it’s important to be pragmatic and try to solve the problems. To do this effectively, you need the theory. With books like The Phoenix Project and The Unicorn…

C# 8.0 – New Features & Beyond with Filip Ekberg | Tech Tips NDC Sydney 2019

New features of C#8.0 SSW’s Andreas Lengkeek talks with ‘the C# guy’ Filip Ekberg on the new features of C# 8.0 and what’s coming down the line. They discuss: – Nullable Types – Async Streams – Pattern Matching – Coming up features