Adam Cogan sits down with Rob Castaneda to discuss the process of moving to America from Australia to start his company, ServiceRocket.

Take the Quiz!

[WATUPRO 63]

About the speakers

About the speakers

Rocket Man

Rob is the Founder and CEO of ServiceRocket. He founded ServiceRocket in 2001 in Sydney and has since grown it with offices in Malaysia and Palo Alto along with Sydney, Australia.

He has been listed 3 times as one of Australia's top 30 entrepreneurs under 30 years of age and in 2009 was recognised with a regional 'Entrepreneur of the Year' award for services by Ernst & Young and is the Australian Chair for the Global Student Entrepreneur Awards - an annual competition encouraging student entrepreneurs around the world. He represented Australia at the G20 Summit for Youth Entrepreneurship in Toronto 2010.

Rob has been guest lecturing for a Masters course on Systems Integration at the University of Technology, Sydney since 2000. He has also co-authored, technically edited and contributed to several books including 'Enterprise Java Beans 2.1' and 'Thinking in Java'.

Related videos

Related videos

Do you explain why you’ve deleted or updated an appointment? | Adam Cogan | SSW Rules

Ever wonder why a meeting was moved or cancelled? Adam Cogan explains the “Secret Ingredient” to professional scheduling: always include a version history and reason for change at the top of your appointments. Improve clarity, keep a record of changes, and hold participants accountable with this simple SSW Rule.

Chat first before changing others’ code | Adam Cogan

Changing someone else’s code? Don’t just dive in! Adam explains why it’s important to check the source history and talk to the original developer before making changes. A quick chat can save headaches and keep everyone on the same page. Perfect advice for devs working in teams!

SSW TimePro – Create a new tenant | Jeoffrey Fischer

Learn how to provision a new tenant in TimePro and sync it with an external Dynamics 365 CRM system.

How to Report Bugs in Seconds | Brady Stroud

Tired of tedious bug reporting? Watch how Brady uses YakShaver.ai to turn a quick screen recording into a professional PBI instantly.

White space – Tips for recording demo | Adam Cogan

Awkward pauses can ruin an otherwise good presentation. In this video, Adam shares a simple tip to handle white space during demos and recordings. By telling your audience what’s about to happen, you avoid silence, cut out useless fillers, and sound more confident. Perfect for product demos, meetings, or presentations on any stage.

Don’t throw things over the fence until you’ve done what you can | Adam Cogan

“Throwing it over the fence” means passing your work or problem to others. This short video delivers one clear message: before you hand something off, do what you can yourself. It’s a simple reminder about responsibility, effort, and ownership in work, teamwork, and daily life.

SSW Strasbourg Office in Europe | Walkthrough with Jean

Hear from SSW Senior Software Engineer Jake Bayliss about the importance of providing context, showcasing your work and asking for questions & direction from Product Owners.

Liking Github issues when they are read | Adam Cogan

“Throwing it over the fence” means passing your work or problem to others. This short video delivers one clear message: before you hand something off, do what you can yourself. It’s a simple reminder about responsibility, effort, and ownership in work, teamwork, and daily life.

How to supercharge a company with AI | Ulysses Maclaren

Explore how AI is transforming businesses right now! In this video, Ulysses Maclaren from SSW walks us through the innovative ways AI is being used at Tina CMS. From automating customer interactions to analyzing vast amounts of data and even managing sales leads, AI is revolutionizing workflows

SSW FireBootCamp Journey to become a .NET developer (Story 2) | Jeoffrey Fischer & Isaac Lombard

Hear firsthand from SSW’s graduates about their learning journey with FireBootCamp.