The Benefits of Mobile Apps

As smartphones reach near ubiquity, business owners are realizing the value of a mobile app. Now is the time to do it.

Currently almost 90% of Australians aged between 18 and 50 own a smart phone, yet less than one quarter of businesses have a mobile app.

Three years ago, a business might have seen 10 percent of its total traffic coming from mobile, but now, it’s closer to 70 percent. Within the next couple of years, most business will consider building a mobile app.

So, aside from popular demand, why create an app?

Increase sales. Being visible to customers at all times is the best way to boost sales. A good mobile app can facilitate quick checkout for a purchase, which ultimately leads to a sales increase. Apps can offer a more convenient way to browse and shop, allowing customers to make purchases from anywhere.

Improve Stickiness. An installed app can create a direct marketing channel, offering easily accessible information right at their fingertips. Mobile apps are better suited for user retention and re-engaging with clients than just a responsive website. It’s always on your home screen and always logged in. Apps also allow companies to notify their customers about new deals, products, events, and so on, pulling them back into the app.

Compete in a specific market. If customers facing business want to compete with others in their market, they must hold a strong presence on mobile devices. The more often you can get customers interacting with your app, the more likely they will buying your product or service. In advertising this is called the “effective frequency”.

The following elements are the most valuable to include in mobile apps:
1. Push notifications, to allow businesses to keep close contact with news, updates, and deals.
2. Social networking, to get your users to share which is essentially free advertising.
3. Personalization, so users can configure their notifications and favourites.

About the speakers

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These simple communication habits improve collaboration, reduce confusion, and make hybrid meetings more inclusive and productive.

Treat Your Code Like Uranium | Adam Cogan

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3 Tips for Better Video Recordings | Adam Cogan

Great coaching can dramatically improve how you present, communicate, and learn. In this video, Adam Cogan shares 3 practical coaching tips that SSW uses every day—from onboarding and role plays to improving video delivery. He explains why having a coach matters, why immediate interruption beats delayed feedback, and how repeating corrections helps lock in better habits.

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Stop Using 👍 Wrong in Teams | Adam Cogan

A quick communication tip from Adam Cogan: don’t use 👍 as a catch-all response when someone assigns you a task in Teams, Slack, or Google Chat. In the example Adam gives, if a task will take about five minutes, a thumbs up is too ambiguous because it does not clearly say whether you’ve read it, agree with it, are doing it now, or will do it later. Instead, use 👍 for agreement, 👀 to show you’ve seen the task and are actively working on it, and then replace 👀 with ✅ once the task is done. It is a small change, but it removes ambiguity and cuts down unnecessary follow-up messages.

How to record a done video in SSW | Sylvia Huang | SSW Rules

Sylvia Huang from SSW shares her SSW Cultural Exchange experience from Hangzhou, China to Australia

4 Essential Sales Tips for Engineers | Adam Cogan

Not a salesman? No problem. Adam Cogan shares 4 practical tips to help engineers navigate sales meetings with confidence. Learn how to stop “selling” and start solving, how to talk numbers without the awkwardness, and why being transparent about your process wins more clients.

Do you explain why you’ve deleted or updated an appointment? | Adam Cogan | SSW Rules

Ever wonder why a meeting was moved or cancelled? Adam Cogan explains the “Secret Ingredient” to professional scheduling: always include a version history and reason for change at the top of your appointments. Improve clarity, keep a record of changes, and hold participants accountable with this simple SSW Rule.

Chat first before changing others’ code | Adam Cogan

Changing someone else’s code? Don’t just dive in! Adam explains why it’s important to check the source history and talk to the original developer before making changes. A quick chat can save headaches and keep everyone on the same page. Perfect advice for devs working in teams!