As smartphones reach near ubiquity, business owners are realizing the value of a mobile app. Now is the time to do it.
Currently almost 90% of Australians aged between 18 and 50 own a smart phone, yet less than one quarter of businesses have a mobile app.
Three years ago, a business might have seen 10 percent of its total traffic coming from mobile, but now, it’s closer to 70 percent. Within the next couple of years, most business will consider building a mobile app.
So, aside from popular demand, why create an app?
Increase sales. Being visible to customers at all times is the best way to boost sales. A good mobile app can facilitate quick checkout for a purchase, which ultimately leads to a sales increase. Apps can offer a more convenient way to browse and shop, allowing customers to make purchases from anywhere.
Improve Stickiness. An installed app can create a direct marketing channel, offering easily accessible information right at their fingertips. Mobile apps are better suited for user retention and re-engaging with clients than just a responsive website. It’s always on your home screen and always logged in. Apps also allow companies to notify their customers about new deals, products, events, and so on, pulling them back into the app.
Compete in a specific market. If customers facing business want to compete with others in their market, they must hold a strong presence on mobile devices. The more often you can get customers interacting with your app, the more likely they will buying your product or service. In advertising this is called the “effective frequency”.
The following elements are the most valuable to include in mobile apps:
1. Push notifications, to allow businesses to keep close contact with news, updates, and deals.
2. Social networking, to get your users to share which is essentially free advertising.
3. Personalization, so users can configure their notifications and favourites.
About the speakers
Unleashing the Power of Microservices | William Liebenberg | User Group
Join our Azure and microservices expert William Liebenberg as he presents a game-changing approach to building microservices using Dapr and Azure Container Apps. 🤯
Discover how Dapr enhances the scalability, resiliency, and maintainability of your microservices while reducing complexity.
SSW Solution Architect William will give a hands-on demonstration of how to extend your microservices with Dapr and how to run GitHub-to-Azure deployments leaving you inspired to elevate your microservices game. 👨💻
Tech News #28 | Prompt Engineering, GitHub Check-ins & Microsoft Teams Sparkles
Discover the fascinating world of prompt engineering and its impact on AI development.
May the 4th Be With You | Home & Office Automation
A long time ago in a galaxy far, far away, technology has advanced to a point where even our homes and offices can be smart. With the power of automation systems from SSW, controlling our lights, climate, entertainment, and security has become as easy as pressing a button on our Control4 remotes or smartphones. Imagine walking into your home or office and the doors unlock, the lights turn on, the air conditioner adjusts to your preferred temperature, and your favorite Star Wars soundtrack plays in the background. With SSW’s smart solutions, the force will be with you, always.
Exploring the Capabilities of ChatGPT | Calum Simpson | User Group
Discover how GPT-4 can revolutionize your workflow, and increase your productivity and efficiency. This is your chance to gain insight into the future of AI and software development. Get ready to learn and explore the exciting possibilities of GPT-4! 🤘
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The only ChatGPT cheatsheet you’ll ever need (Developer Edition) | Luke Cook | SSW Rules
As ChatGPT becomes increasingly popular, users are discovering the most effective ways to prompt the AI for different scenarios.
How and when to offer unsolicited feedback | Matt Goldman & Ulysses Maclaren | SSW Rules
With empathy and the right approach, you can provide meaningful support and help others reach their goals. Join us for tips on how to offer feedback with care, so you can empower your team to be their best selves.
The best way to handle requests from your boss | Jonty Gardner | SSW Rules
Managing deadlines can be tricky, let’s find out how to deal with unexpected changes to project priorities.
How to Plan for Database Performance | Bryden Oliver | User Group
Are your applications running at a snail’s pace? 🐌
Have you been wracking your brain trying to identify the source of the bottleneck? 🔍
Tech News #26 | Adam Cogan | User Group
Adam Cogan brings you the most important and recent tech news, including the release of .NET 8 preview, updates on Azure Open AI Service, GitHub, and AWS, and the rebranding of Netlify CMS. He also introduces the new, faster version of Microsoft Teams.