In an unusual twist the SSW TV team found themselves in front of the camera for this month’s Webinar.

In this session Marlon Marescia, Raj Dhatt and Titus Maclaren discussed the reasons why you would want to use video in your business, how to effectively use video in your marketing strategy and also what the technical aspects of video making are by showing equipment you would need to start off.

The points covered by this webinar were:


  • How to use online videos to establish your business as a trusted advisor to increase sales
  • A comparison of the best video hosting services
  • What types of videos are effective to secure sales vs just branding
  • How to create a community around your videos
  • How to convert a viewer of your video into a sale (call to action)
  • Case study: how SSW used SSW TV to create new business opportunities


  • How to make professional videos on a budget
  • Recording equipment
  • Sound equipment
  • Basics on lighting
  • Backgrounds: green screen, backdrops, sets etc.
  • Editing: the software and where to start

About the speakers

The Video Guys

Titus has the more creative role in the video team. He creates online videos, helps maintain the website and increases SSW's online marketing presence. He brings experience from Fox Studios, where he worked as a Feature Film Writer and Documentary Editor. Titus has a passion for Film and TV, especially comedy. He also has a passion for dogs and rehabilitates emotionally damaged dogs professionally.

The first member of the SSW TV team, Raj Dhatt, UK born and currently living in Australia, specializes in all things video. His main passions lie in Video Editing, Motion Graphics and Photography. With a keen eye for detail, Raj mostly focuses on the technical aspects of video production. He has also had experience in Directing and Producing work for charities and other organizations.

Marlon Marescia is the Sales Manager at SSW. His hands on experience with Microsoft technologies like ASP.NET, SharePoint, Microsoft CRM and Office add-ins help give him insight into how we can solve our clients business challenges. Marlon's past work as a consultant, building and implementing strategic and operational plans within small to medium businesses gives him a unique understanding of our client's needs.

Marlon and members of the SSW TV team (Raj and Titus) in their spare time created a rap music video Oh Holy Night for Marlon's 8 year old son JoJo. This project helps raise money so JoJo can sponsor children from Compassion. The music has been featured in the media on Channel 7, radio station 2GB and News Limited to name a few . You can find out more at


Related Videos

Transform your Power BI Dashboards with Custom Visuals built in React | Prem Radhakrishnan

Quick Question – How many Visualization options come built-in with Power BI? Quick Answer – Not nearly enough. Prem will walk you through the extra visualizations that are in the wonderful awesome Power BI Visuals Marketplace called AppSource. However, no matter how many options you find, there is always a need for that little bit…

Cracking passwords & why L33t!fied passwords are bad | Alexei Doudkine

Watch this demo of how a hacker who has broken into your machine can quickly and easily get your password hashes, take them offline and crack them to retrieve your original password. In this talk, Alexei discusses how passwords are stored in Windows, some techniques real-world hackers use to crack password hashes and what you…

Symmetric encryption, hashing & digital signatures + More – Cryptography 101 | Robert Boedigheimer

Learn the fundamentals of cryptography, including public/private and symmetric encryption, hashing, and digital signatures. Discover which techniques are appropriate for various situations. Review practical real life examples for storing passwords, protecting URL parameters, securely exchanging information with partners, and safely encrypting sensitive information on public web sites. Concepts apply to all platforms, examples will be…

NDC Sydney 2020 – Ask Me Anything!

Matt Wicks talks with Yaser about his talk at NDC: Tuning web performance with just browser APIs For more interviews, watch the full video playlist:  

The 5 important questions about .NET 5 | Brendan Richards

The 5 important questions about .NET 5 ​Back in 2016 Microsoft made the brave step of building a brand new .Net Core away from the classic “Full Framework” .NET. This meant they were able to hit the “Redo button” in so many ways, bringing us the modern, open-source, fast and cross-platform framework that we use…

Angular – Satisfying your Performance Hungry UI | Gabriel George

Angular is one of the fastest JavaScript UI frameworks, however sometimes when we want to render a large number of components it can still perform poorly. You think to yourself “Am I doing it wrong?” Gabe will show us how to the use built-in functionality of Angular to make rendering snappier.

EF Core Query Tags and logging | Jernej “JK” Kavka

.NET Core allows us to log just about everything very easily, but when something goes wrong with SQL queries, how exactly do you figure out where it’s coming from…? This is where EF Core Query Tags comes into play, along with a couple of logging strategies, you’ll never be confused by the intent and location…

Successful developers do more than just write code

It takes more to be a great coder than you might think! Check out this video from NDC Sydney featuring Adam Cogan, Michael Smedley and Matt Goldman on the importance of teamwork and good communication in software development. Learn about SSW’s new mobile app and how it connects us with the software development community.  

Pragmatic DevOps | Tech Tips NDC Sydney 2019

Pragmatic DevOps It’s easy to feel like DevOps is too hard to implement because the theory is hard to apply in their company. Rather than give up, it’s important to be pragmatic and try to solve the problems. To do this effectively, you need the theory. With books like The Phoenix Project and The Unicorn…

C# 8.0 – New Features & Beyond with Filip Ekberg | Tech Tips NDC Sydney 2019

New features of C#8.0 SSW’s Andreas Lengkeek talks with ‘the C# guy’ Filip Ekberg on the new features of C# 8.0 and what’s coming down the line. They discuss: – Nullable Types – Async Streams – Pattern Matching – Coming up features